Flick It

Design Strategy
Design strategy for a new ticketing system in web3
Role
Product Designer
Client
Flick It
What I did
Stakeholder Mapping
Data Analysis
Design Priorities
Design Strategy
User Scenarios
Persona
Interviews
Wireframing & Prototyping
Visual Identity
Team
1 CMO
1 Product Designer
1 UX/UI Designer
1 Frontend Engineer
1 Fullstack Engineer
‍
Duration
2 months

Overview

Flick It it is an event invitation system that allows you to create, invite and be invited to exclusive events through a web3 system.

The challenge

An american tech company approached our team to find a specific area of application of their new technology, a web3 system to share music NFTs. with nearby people. The digital music market is saturated of digital platforms and the value chain is difficult to penetrate.

My Role

I was driving the design strategy, including diving deep into the industry to spot pain points and opportunities of application.

Goals

  • Analyse in depth the music industry to spot areas of application of the web3 system
  • Find succesfully an area of application
  • Design the digital product/service/experience

Design strategy

Overall design strategy I followed to start a user-centred design process and reach a final outcome.

Flick It